The creative balancing act

The creative balancing act (TCBA) was a branding project I did for university around the subject of promoting change. TCBA was all about striking balance between promoting meaningful design and commercial design. While the two can be done together  I find that we as designers can sometimes miss the balance and might go more towards one side of the scale. This brand was all about promoting that in a playful way, getting designers to sign up to the TCBA pledge.